Alaura Terms of Service

These terms govern your use of the Alaura app and service, operated by Midas AI Advisor B.V., registered in the Netherlands (KvK 42000266, Brouwersgracht 77, 1015 GC Amsterdam, the Netherlands) ("Alaura", "we", "us"). By creating an account you agree to these terms.

1. The service

Alaura is an AI-powered leadership coaching service. A wearable pendant captures audio of your conversations; the Alaura app uploads that audio to our servers where it is transcribed and analyzed to produce private coaching reports, scores and an AI advisor, visible only to you.

Alaura provides coaching insights generated by AI. It is a self-development tool, not professional, medical, psychological, legal or financial advice. AI-generated analysis can be wrong or incomplete; use your own judgment.

2. Eligibility and account

You must be at least 18 and use Alaura for your own personal coaching. Keep your sign-in method secure; you are responsible for activity on your account. You can delete your account at any time in Settings, which permanently erases your data as described in our Privacy Policy.

3. Hardware

Full functionality requires a compatible wearable pendant (sold separately). We are not responsible for hardware you purchase from third parties. Pendant firmware we distribute is provided for use with the Alaura service.

4. Recording laws and the people around you

Your pendant records conversations continuously while it is on. You are solely responsible for complying with the recording, wiretap and privacy laws that apply in your location and situation, and for informing the people around you that conversations may be recorded. Laws differ per country and context; in many places recording others without consent is illegal. Do not use Alaura where recording is prohibited.

If someone objects to being recorded, stop recording, mute the pendant or take it off. If you recorded someone without a legally required consent, delete the conversation, and honor any request from a recorded person to have their voice removed (they can also reach us at privacy@alaura.ai). You indemnify us against claims arising from your failure to comply with this section.

5. Acceptable use

Do not use Alaura to record people covertly where consent is required, to harass or surveil others, to violate confidentiality obligations, or to attempt to access other users' data or disrupt the service. We may suspend or terminate accounts that violate these terms.

6. Your content

You own your conversations, transcripts and reports. You grant us the limited license needed to process them to provide the service to you, as described in the Privacy Policy. We never use your conversations or anyone's voice to train AI or machine-learning models, our providers are contractually prohibited from doing so, and we do not share your content with other users or third parties for their own purposes.

7. Payments and pre-orders

Prices, billing terms and any trial or pilot conditions are stated at the point of purchase. Payments are processed by Stripe. Pre-orders of hardware bundles are fulfilled per the terms shown at checkout; you may cancel a pre-order for a full refund any time before it ships. Statutory consumer rights under Dutch and EU law are not affected.

8. Intellectual property

The Alaura app, service, models, scoring framework and branding are our property or licensed to us. These terms grant you a personal, non-transferable right to use the app and service; no other rights are granted.

9. Availability and changes

Alaura is under active development, currently in a pilot phase. We may change, add or remove features, and we may interrupt the service for maintenance. We aim for high availability but do not guarantee it.

We may also update these terms. The current version is always published at alaura.ai/terms with its effective date; for material changes we will notify you in the app or by email before they take effect. Continued use after the effective date means you accept the updated terms.

10. Disclaimers and liability

The service is provided "as is". To the maximum extent permitted by law, we disclaim implied warranties and our total liability for any claim related to the service is limited to the amounts you paid us in the 12 months before the claim. Nothing in these terms limits liability for intent or gross negligence, or your statutory rights as a consumer.

11. Governing law

These terms are governed by Dutch law. Disputes go to the competent court in the Netherlands, without prejudice to mandatory consumer protections in your country of residence.

12. Contact

Midas AI Advisor B.V.
Brouwersgracht 77, 1015 GC Amsterdam, the Netherlands
KvK 42000266
Email: support@alaura.ai