Leadership, 
finally measured. 

A small pendant listens along in the meetings you lead. The app tells you how you came across and what to try tomorrow.

See how it works
The first pendants ship in early 2027
Listening · 00:41:12Leadership team · Annual plan 2026
  1. Weekly planning · 31 minCaptured
  2. Scored on 37 signalsScoring
  3. Your reflection·
Today’s tip

Recognition was your lowest driver yesterday. When you praise good work today, name the skill behind it.

From your advisor · 07:30Discuss

Hardly anyone tells you how you lead.

Your team sees you in every meeting, but they rarely say what they notice. Whether you interrupt, whether people leave with a clear decision, whether they felt heard: you usually hear it too late, or never.

Alaura gives you that feedback after every conversation, based on what was actually said.

Conversation

Weekly planning

Today, 11:09 · 31 min · 5 people

74Force▲ 4.5
74Decision▲ 7.0
70Alignment▲ 4.4
58Resonance▼ 3.1
You talked 68% of the timeYouTeam
What to improve

You answered your own question twice before anyone else spoke. Ask it, then wait five seconds.

Discuss with your advisor ›

How a day with Alaura works

Wear the pendant and lead your meetings as usual. Alaura recognises your voice, so only your side of the conversation is scored. The rest happens in the app.

1

After each conversation

A short read-back: what worked, what to improve, and how you did on 37 signals, like how much you talked versus listened.

00:28:14
1:1 with Sarah28 min
What worked

You let Sarah come up with her own answer on the hiring plan.

Open questions82
2

Every evening

Your conversations add up to an Edge Score for the day, with a short reflection to read, or to hear in your own voice.

Tuesday6 conversations · 3 h 12
78▲ 3.9ListenRead
▲ Presence▼ Inquiry

In the planning session you pulled the team onto one clear path. In your 1:1 after, you gave the answer before Sarah could.

0:00
Played in your own voice
3

The next morning

One tip for today, aimed at your weakest driver. Tap Discuss and your advisor, who knows your history, helps you plan it.

Today’s tip07:30

Recognition was your lowest driver yesterday. When you praise good work today, name the skill behind it.

Got itDiscuss ›
Your advisor

Your 10:00 with Tom is a good moment. Try: “The way you calmed that client down showed real judgement.”

Remind me at 9:50

Where your Edge Score comes from

In every conversation Alaura listens for 37 concrete things, like how much you talk versus listen or whether a decision gets an owner. They add up to four outcomes, and those make your Edge Score for the day, from 0 to 100.

Force84 ▲ 4How clearly you come across.
Decision79 ▲ 6Whether talk turns into choices.
Edge78▲ 3.9 since Monday
Alignment77 ▲ 2Whether people leave on one page.
Resonance72 ▼ 1Whether people felt heard.

What sits behind each score

Each outcome is built from a few drivers, and each driver from three or four things Alaura can actually hear. So when a score drops, you can see exactly why.

Force84
▲ 4OptimalSufficientPoor

How clearly you come across and how well you hold the room: whether you frame the goal, how much you talk versus listen, and whether you lead by influence instead of volume.

Driversvs your 7-day average
ClarityGoal framing · Logical flow · Plain language82%▲ 1.8
PresenceInterruptions · Talk / listen · Dominance86%▲ 5.2

An app in your own colours

When you set up Alaura you pick your Enneagram type, one of nine ways people tend to lead. It gives your app its colours, your aura. As Alaura learns how you lead, your strongest drivers slowly shift them.

Type 3 · The Achiever
7:41
Good morningWednesday 7 October
84Force79Decision77Alignment72Resonance
Edge78
Today

You handed off ownership more often than usual. Keep doing that in the 2:00 review.

Point at a type to see its colours.

Alaura is your private AI advisor: a pendant that captures your meetings, decisions and conversations, and an app that turns them into coaching on how you actually lead. You get a read on every conversation, an Edge Score for every day, and one thing to try tomorrow.

Every conversation feeds 37 signals. Signals roll up into 10 drivers, and drivers into 4 outcomes: force, decision, alignment and resonance. Together they make one score from 0 to 100 for your day, and you can always see which conversations moved it.

Your Enneagram type sets the base palette of your aura in the app. As Alaura learns how you lead, your strongest drivers shift its colours over time. It’s a way to see your leadership, not a label.

Wave 01, The Architects, is a €699 pre-order for the pendant, then €199 a month or €1,670 a year. Architects give input on the signal library before it locks and keep founding pricing for life. There are 300 seats, and the wave closes when it’s full.

Wave 02, The Adopters, is planned for Q3–Q4 2026, after Wave 01 closes. It’s the same instrument without founding pricing or input on the signals, and the waitlist is prioritised by Wave 01 references.

Alaura is a private advisor: your coaching is for you. Our privacy policy sets out exactly how conversations are processed, stored and protected.

Alaura coaches on conversations in English and Dutch today, and the app is available in both.

Alaura

See how you really lead

Leave your email and we’ll let you know as soon as there’s a pendant for you.

Alaura