After each conversation
A short read-back: what worked, what to improve, and how you did on 37 signals, like how much you talked versus listened.
You let Sarah come up with her own answer on the hiring plan.
A small pendant listens along in the meetings you lead. The app tells you how you came across and what to try tomorrow.




Recognition was your lowest driver yesterday. When you praise good work today, name the skill behind it.
Your team sees you in every meeting, but they rarely say what they notice. Whether you interrupt, whether people leave with a clear decision, whether they felt heard: you usually hear it too late, or never.
Alaura gives you that feedback after every conversation, based on what was actually said.
Weekly planning
Today, 11:09 · 31 min · 5 people
You answered your own question twice before anyone else spoke. Ask it, then wait five seconds.
Discuss with your advisor ›Wear the pendant and lead your meetings as usual. Alaura recognises your voice, so only your side of the conversation is scored. The rest happens in the app.
A short read-back: what worked, what to improve, and how you did on 37 signals, like how much you talked versus listened.
You let Sarah come up with her own answer on the hiring plan.
Your conversations add up to an Edge Score for the day, with a short reflection to read, or to hear in your own voice.
In the planning session you pulled the team onto one clear path. In your 1:1 after, you gave the answer before Sarah could.
One tip for today, aimed at your weakest driver. Tap Discuss and your advisor, who knows your history, helps you plan it.
Recognition was your lowest driver yesterday. When you praise good work today, name the skill behind it.
Your 10:00 with Tom is a good moment. Try: “The way you calmed that client down showed real judgement.”
Remind me at 9:50In every conversation Alaura listens for 37 concrete things, like how much you talk versus listen or whether a decision gets an owner. They add up to four outcomes, and those make your Edge Score for the day, from 0 to 100.
Each outcome is built from a few drivers, and each driver from three or four things Alaura can actually hear. So when a score drops, you can see exactly why.
How clearly you come across and how well you hold the room: whether you frame the goal, how much you talk versus listen, and whether you lead by influence instead of volume.
When you set up Alaura you pick your Enneagram type, one of nine ways people tend to lead. It gives your app its colours, your aura. As Alaura learns how you lead, your strongest drivers slowly shift them.
You handed off ownership more often than usual. Keep doing that in the 2:00 review.
Alaura is your private AI advisor: a pendant that captures your meetings, decisions and conversations, and an app that turns them into coaching on how you actually lead. You get a read on every conversation, an Edge Score for every day, and one thing to try tomorrow.
Every conversation feeds 37 signals. Signals roll up into 10 drivers, and drivers into 4 outcomes: force, decision, alignment and resonance. Together they make one score from 0 to 100 for your day, and you can always see which conversations moved it.
Your Enneagram type sets the base palette of your aura in the app. As Alaura learns how you lead, your strongest drivers shift its colours over time. It’s a way to see your leadership, not a label.
Wave 01, The Architects, is a €699 pre-order for the pendant, then €199 a month or €1,670 a year. Architects give input on the signal library before it locks and keep founding pricing for life. There are 300 seats, and the wave closes when it’s full.
Wave 02, The Adopters, is planned for Q3–Q4 2026, after Wave 01 closes. It’s the same instrument without founding pricing or input on the signals, and the waitlist is prioritised by Wave 01 references.
Alaura is a private advisor: your coaching is for you. Our privacy policy sets out exactly how conversations are processed, stored and protected.
Alaura coaches on conversations in English and Dutch today, and the app is available in both.
See how you really lead
Leave your email and we’ll let you know as soon as there’s a pendant for you.