Every system has feedback.
The one running them doesn’t.

Alaura is the dashboard you’ve never had on yourself.

Alaura is a private AI advisor. It captures every meeting, every decision, every conversation, and coaches you on how you actually lead.

Not how you think you lead.

We’re building it in Amsterdam, with the first three hundred founders to shape it before the market does.

Every leader
has an aura.

Your type sets the base colours. The way you lead keeps moving them.

We’re a small team, and we hold ourselves to the standard Alaura holds you to.

Measure, don’t guess.: Every point in your score traces back to something you did. If we can’t show the signal, we don’t make the claim.
Private by design.: What happens in your rooms stays yours. Alaura answers to you, not to your board or your team.
Built to disappear.: The best instrument is the one you forget you’re wearing. We cut anything that stands between you and the feedback.
Direct, and kind.: We give each other feedback the way Alaura gives it to you: specific, on time, and meant to help.

Don’t see your role? Write to hello@alaura.ai

Alaura is one of the five companies built during House of Founders’ first week: eight founders, one house in Cape Town, March 2026.